“There are thousands of discoveries to be made within UMG’s vault in Iron Mountain. Deep Dive celebrates the iconic artists, the untold stories and the passionate people who devote their lives to preserving and finding new audiences for those treasures,” said David Blackman, Head of Film and Television Development and Production, UMG. “We are privileged to have the greatest collection of musical recordings, videos and artwork in the world–millions of assets in total–dating back to 1897 and the founding of the world’s first record label. “ Deep Dive does just that and we are confident that both music fans and history lovers alike will revel in the mysteries uncovered in each episode.” ![]() “Being able to unveil incredible findings through unfiltered and insightful storytelling is what we strive for with each and every TIME Studios project,” said Ian Orefice, President & COO of TIME and TIME Studios. Each episode is revealing for the artist, host and audience alike. What really happened to make that song become something the world knows and loves.įeaturing stories around a legendary artist such as Bob Marley, Ella Fitzgerald, Marvin Gaye and The Who in each episode, the series’ insatiably curious host and experts lead viewers on a musical journey exploring intimate stories and unexpected mysteries connected to the biggest untapped treasure trove of music ever known. Whether through a lyric, a comment at the end of a taped recording, an engineer’s invention, a late-night inspiration or something similar, the series uncovers the archival proof of the moment an artist pivoted when a hit was born, an emotional reality was faced, or a loss was recognized. Through awe-inspiring and emotional storytelling, Deep Dive not only celebrates the treasures discovered within Iron Mountain and UMG’s vaults around the world, but also spotlights the incredible team of music archivists, curators and producers who have dedicated their careers to preserving, protecting and caring for these rare items. While a 2008 fire at Universal Studios backlot led to wild media speculation and unfounded rumors about what might have been lost, UMG initiated a massive, multi-year effort to inventory the vast collection of musical recordings and artifacts. Directed by Doug Pray ( The Defiant Ones and Lizzo) and produced by Matthew Weaver ( Rock of Ages, Jiro Dreams of Sushi), this series brings history to life as it unearths for the first time previously untold stories from original recordings, master tapes, never-before-seen photo negatives, filmed performances, album art and music videos that had long been only rumored to exist. NEW YORK, NY, – Today, TIME Studios, in partnership with Universal Music Group (UMG) and its film and television division, Polygram Entertainment, and Known Originals, announced Deep Dive, a groundbreaking new behind-the-scenes non-fiction series about history’s largest music archive, housed within UMG’s vaults deep within the renowned Iron Mountain Entertainment Services’ archival facility. ![]() The first season of the 10-episode series set inside the high-security underground facility, Iron Mountain, uncovers the greatest music stories never told from iconic artists such as Bob Marley, Ella Fitzgerald, Marvin Gaye, The Who and more UNIVERSAL MUSIC GROUP GRANTS EXCLUSIVE ACCESS TO WORLD’S LARGEST MUSIC ARCHIVE FOR NEW DOCUMENTARY SERIES, “DEEP DIVE”, WITH TIME STUDIOS, POLYGRAM ENTERTAINMENT, AND KNOWN ORIGINALS UNIVERSAL MUSIC GROUP GRANTS EXCLUSIVE ACCESS TO WORLD’S LARGEST MUSIC ARCHIVE FOR NEW DOCUMENTARY SERIES, “DEEP DIVE”, WITH TIME STUDIOS, POLYGRAM ENTERTAINMENT, AND KNOWN ORIGINALS.
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