![]() You can also add filters to triggers to specify when you want tags to fire.įor example, you may only want your support chat to fire on pages in the checkout funnel. When each tag’s specified event occurs, its trigger tells the tag to fire. Or perhaps when they complete the checkout process. You want analytics data from every page a user visits.Īlternatively, you might only want a conversion tracking tag to fire when a user places an item in their cart. You need to assign a trigger to every tag so Tag Manager knows under what circumstances to fire the tag.Īnalytics platforms like Google Analytics typically use page views as a trigger. When a user views a page or clicks a link, the associated tag will fire. Page views, form submissions, and link clicks are common examples of triggers. Triggers are instructions for when tags should fire. These are tools and platforms often installed with GTM: The following are examples of commonly used tags. Through GTM, you can create, manage, and publish tags without having to code them yourself. In this case, the Google tag lets you send data from your site to a connected Google Analytics property. ![]() Google Analytics, for instance, uses tags to collect data on website visitors. Tags are snippets of code analytics, marketing, and support platforms use to integrate with sites and apps. Let’s discuss what tags, triggers, and variables are. Tags work with other GTM components called triggers and variables to determine when to execute code snippets. This reduces the overall amount of code on a website and minimizes the risk of implementation errors. In other words, GTM only injects and executes a tag when a user triggers one. When a user triggers a tag (e.g., by clicking a link or loading a page), GTM retrieves it and injects it into your website code. Google Tag Manager works by using a single JavaScript code snippet that you add to your site as a container for all the tags you want to manage. Here are some examples of commonly tracked events: Tag Manager allows you to to track almost any kind of event or user behavior you can think of. So you won’t accidentally break your website by testing something. GTM mitigates these issues by allowing you to install, manage, and deploy marketing tags from within its software instead of in your website code.Īnd the software injects code snippets and marketing tags into your website code only when necessary. You need to place tags like these in your website code for Google Analytics and other platforms to function and collect data.īut with every addition and code change, you risk forgetting about, losing, or breaking tags (or other website elements). Other common examples include Google Analytics event codes, Google Ads conversion scripts, Meta Pixel code, and remarketing tags. ![]() The most common example of a marketing tag is the Google tag used to install Google Analytics and other Google products. Marketing tags are small snippets of code that track user actions and collect data. Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code.
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